Big Brands: Use your in-house marketing team for brand management and hire agencies to compete in the marketing landscape
Marketing is changing at lightening speed. As quickly as technology changes and new applications become available, so does the marketing landscape. From the advent of social media, to live video stream to content marketing and beyond, marketing is evolving and there is no slow-down in sight.
Brands are fumbling to keep up. There is now a need for data analysts, content writers, statisticians, as well as creatives at major brands. Yet, the talent is minimal. Due to this being a recent phenomena in marketing, universities and other institutions of higher learning was not prepared with such majors or prepping students. Now brands must look to the math, english, journalism, and other majors to fill the void that exists within their departments.
But is this necessary? Brands need to change their focus and fast. Instead of looking to hire a new type of talent within their organizations, they should look to marketing agencies to fill the void. Marketing agencies are focused on what’s happening in marketing and projecting what will happen in marketing. We are prepping and changing with the evolution as quickly as it happens. Being the most agile, it makes more sense for brands to turn to us to help them remain strong in marketing.
As a strategist, I am baffled that brands are slow to move to this thought. In order to remain competitive, it is a smart tactic to focus on your strengths and harnessing it to remain competitive and ensure quality control. It’s that old ‘do what you do best’ mindset. Hire outside consultants and agencies to transform your marketing and take it to the next level keeping on track of what’s changing and putting brands ahead of competition in communication with customers.
We love what we do. We keep connected and locked into what happening in our industry. We focus on where it’s going and how brands can leverage the changes. It’s what WE do best. We know the markets that brands to need to hone in on. We know how these markets are using different forms of media and how they connect with brands. We know what their interests are. It is our job to know.
So, brands, focus on your product or service and making it the best it can be. Let us focus on how you communicate it to your market and stay in front of them. It’s our specialty.
Sheena Hunt | CEO of Empowered Strategy