Instagram has enhanced the explore feature on its app bringing real-time events that are rising up around us everyday. This is a mini-instagramfeature that was not available within the Instagram components. This game-changing move brings Instagram within striking distance to Twitter. This new enhancement would bring access to breaking news events as they unfold. The announcement was made last week for the upcoming Project “Lighting Feature”. It will allow users to easily follow events that are taking place, created by people with a newsroom background.

This was not an easy task to tackle for Instagram, but they made it happen. Now users can get real time events while still enjoying the selfie craze of instagram. Right now it is only available for U.S. based users. It was said by Instagram that it shouldn’t be too long before all instagrammers have the access.

Author: M.L. Hunt, COO |  Empowered Strategy