Are you marketing to millennials?
If the answer to that question is yes, then you should know that marketing to millennials requires understanding 3 key things.
1. Millennials are open to sharing information with brands to help brands learn their preferences. Brands must learn how to listen and gather that information to market preferred products/services to millennials.
2. Millennials appreciate brands that are more socially aware and conscious because millennials are more socially conscious.
3. Millennials are mobile. They use their phones as their primary source of researching and communication (digital and otherwise). Brands must be mobile-accessible!