ImageIt is nearing the end of yet another year and we have looked back on our goals for 2013; some we have completed, and some are carrying over into the new year. We think about why some goals were completed and others were not, and how more could have been completed. Questions begin to swirl in our minds: were they too hefty? Did we not have the resources required? Did we prioritize our goals accordingly and complete those that were higher priority? Did these goals align with the vision for 2013? Many of us as business owners, leaders, and managers have asked these questions, only to arrive to answers that we may not like. For example: no, they were not hefty; we just did not prioritize appropriately.  If this is you, please read on.

Wrapping up 2013 may leave you feeling as if you did not accomplish everything you set out to do when you and your team developed the goals for the year. Do not allow this to define your 2014, instead review those goals that are not finished and determine if any of those fit into the 2014 vision plan. If they do, list out all of your goals for 2014 and prioritize what is of the most importance to the business, the employees, and your customers/clients. It is important that you look at all 3 elements holistically, instead of only focusing in on one unit. When you view goals holistically, it is easier to prioritize and develop a plan to succeed. Do not be afraid to ask the hard-hitting questions to determine priority and seek advice from others within your leadership team. Some may view the priority of a goal differently than others, shedding light on whether or not it really is a priority. With that being said however, sometimes business leaders/owners understand that certain goals are necessary for the business to thrive and that may not impact employees or customers in a way that is desirable.  Do not be afraid to make those gut-wrenching decisions either.  Here are our three tips on wrapping up 2013 and charging forward into 2014:

  1. Review the goals for 2013.  Decide if all of the goals aligned with the vision plan. Of those that were not completed, decide if they are needed in 2014. For example: you planned to solidify your social media presence, however never got around to tweeting or working on Facebook.  Was this a large portion of your marketing and promotional plan for the year? If it was, this goal should carry over into 2014 with a stronger plan for execution. This leads me to tip 2.
  2. Each goal should have a plan. Even if the plan is simplified, bullet points with no true detail. This plan will help you develop the idea on how to execute and achieve the goal that was set. Do not be afraid to ask for help in developing or executing the plan from outside resources, sometimes those outsiders have greater insight that may help you in the long run. Investment in your goal can better ensure its viability.
  3. Move for action. Empower those that work with you and around you to move to see the goal implemented. Rallying employees and teams behind the vision and goal will result in a higher likelihood of accomplishment. When others are empowered to see the change, the change will occur.

So although you may not have completed everything you set out to do in your business in 2013, wrapping it up and looking forward in 2014 you may find a place for unfinished business. At this point, the company’s vision and goals have already been set in place but for those lingering items that were not completed in 2013 that may fit into 2014, squeeze them in if there is a priority for them to see realization. Do not forget: business is dynamic, not static. Things change in the course of a year that may change the priority of some of your goals or may change a goal entirely. You must be able to adjust when needed to ensure the viability of your business. Companies that do adjust tend to fare better than those who do not.

Empowered Strategy: A Consulting Group, LLC is a management consulting company that partners with small and mid-size businesses and non-profits in developing strategies to tackle critical challenges, implementation of new plans/processes, increase growth and revenue, and strengthen current systems. We help companies develop the best plan that is customized and suitable for them and their industry to garner success.  Find us at